coles and rspca

Coles is the only national retailer to offer RSPCA Approved free-range pork in stores right around the country. It is great to see them responding to their customers’ concerns over Read more >

There are currently over 10000 bears trapped in cages on bear bile farms across Asia. These beautiful creatures are physically mutilated, their bile drained through painful catheters for use in Read more >

woolworths and rspca

As people are becoming more and more aware of how their food is produced, they are demanding higher standards of welfare for farm animals. So it’s great to see Woolworths Read more >

The Man Shake

When sporting legends Merv Hughes, Paul Roos and Adam MacDougall teamed up to address the growing obesity issue in Australia, The Proverbials jumped on board, writing and directing this little Read more >

Nationwide Super

While most Super brands are closely associated with specific large industries, Nationwide Super’s focus is on helping the unsung heroes of the Australian economy – the people who own and Read more >

Smart Cities – Newcastle

When National Geographic Traveler announced Newcastle, Australia, as part of its Smart Cities series dedicated to celebrating cities that have risen to the challenges of 21st century urban life, the Read more >

Love Is Blind

Some dog breeds need more than unconditional love. Many breeds of dog have exaggerated physical features, which means they can’t breathe, walk or give birth normally. Many have chronic and Read more >

RSPCA Approved

RSPCA Approved Farming Scheme has improved the lives of millions of farm animals in Australia. In fact, since its inception 20 years ago, the RSPCA Approved Farming Scheme has helped Read more >

Rohde’s Free Range Eggs

We believe keeping hens in cages their entire lives to produce eggs is animal cruelty on an industrial scale. But it is happening to millions of hens right here in Australia, Read more >


It was great to work with Simon Bryant again to help relaunch the RSPCA’s Choose Wisely initiative. You can find eating spots near you that serve cage-free eggs, and higher Read more >

Donate to Eliminate

Animals Asia’s LET A BEAR SH!T IN THE WOODS campaign has been wildly successful in raising global awareness about the horrific bear bile industry in Asia. Now we have given Read more >

Animals Asia – Until the Cruelty Ends

This piece of work for Animals Asia brings together an incredible group of high-profile individuals to help raise awareness of the horrors of bear bile farming. Many thanks to Arj Read more >

Let a bear shit in the woods


Building on the success of the 2014 SH!T IN THE WOODS campaign for Animals Asia, raising awareness of the torturous Bear Bile Farming industry in Asia, 2015 saw a range Read more >



I was privileged to work with Brian Daly during my tenure at Newcastle Permanent Building Society. Brian was the Creative Director for the advertising agency that was successful in securing and holding onto the Newcastle Permanent account through 3 contract tenders over a period of 8 years. It was Brian’s creative and musical talent that not only secured the contract multiple times, but also significantly improved business results over the period. He developed multiple advertising campaigns that saw home loan sales increase to a record result for the company. Even more importantly his ability to turn research insights into anthemic branding campaigns drove brand awareness and consideration higher than all competitors to ensure the organisation was well placed for the long term. Best of all he did it all with a sense of humour and no fuss attitude that is a rare combination for a person of his creative ability.
Matt Hingston, Head of Marketing and Distribution Greater Building Society (Formerly Marketing Communications Manager – Newcastle Permanent)
It takes a unique kind of Creative Director to suggest a campaign called “Let a bear sh!t in the woods” but Brian did, we took a leap of faith and went with it, and it really did pay off. Now into its second year, Brian’s bold idea has introduced Animals Asia to a brand new audience and attracted the attention of celebrities such as Ozzy Osbourne and Ricky Gervais. Brian’s talents aren’t confined to cheeky attention grabbing ideas, he’s also penned a number of highly effective direct mail campaigns, a stunning TV commercial and even a heartfelt sonnet in tribute to a bear who passed away. Brian has worked closely with Animals Asia to fully understand who we are and what we want to say and really has become a highly valued member of our team.
Anne Lloyd-Jones, Australian Director, Animals Asia Foundation
I have worked with Brian on a number of creative projects on and off over the last 10 years and have always experienced great results. Brian takes the time to understand the brief and the brand that sits behind it. He is creative, responsive and easy to work with. Along with broader campaigns, Brian has created a number of TVCs for Charles Sturt University, all of which have been on target, well received and of a very high quality. I have no hesitation in recommending Brian to other clients.
Sarah Ansell, Executive Director of Marketing and Communication Charles Sturt University


Hello and welcome to The Proverbials.

We are a creative brand communication company. Founded by award winning creative director, Brian Daly, we’re here to help you Simplify, Amplify, Quantify™ your brand communications – to help you build business, build brand, build awareness and create change.

Take the first step. Talk to us today.

We’ll help you stand out like The Proverbials.


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