When sporting legends Merv Hughes, Paul Roos and Adam MacDougall teamed up to address the growing obesity issue in Australia, The Proverbials jumped on board, writing and directing this little Read more >
When National Geographic Traveler announced Newcastle, Australia, as part of its Smart Cities series dedicated to celebrating cities that have risen to the challenges of 21st century urban life, the Read more >
I was privileged to work with Brian Daly during my tenure at Newcastle Permanent Building Society. Brian was the Creative Director for the advertising agency that was successful in securing and holding onto the Newcastle Permanent account through 3 contract tenders over a period of 8 years. It was Brian’s creative and musical talent that not only secured the contract multiple times, but also significantly improved business results over the period. He developed multiple advertising campaigns that saw home loan sales increase to a record result for the company. Even more importantly his ability to turn research insights into anthemic branding campaigns drove brand awareness and consideration higher than all competitors to ensure the organisation was well placed for the long term. Best of all he did it all with a sense of humour and no fuss attitude that is a rare combination for a person of his creative ability.
Matt Hingston, Head of Marketing and Distribution Greater Building Society (Formerly Marketing Communications Manager – Newcastle Permanent)
It takes a unique kind of Creative Director to suggest a campaign called “Let a bear sh!t in the woods” but Brian did, we took a leap of faith and went with it, and it really did pay off. Now into its second year, Brian’s bold idea has introduced Animals Asia to a brand new audience and attracted the attention of celebrities such as Ozzy Osbourne and Ricky Gervais. Brian’s talents aren’t confined to cheeky attention grabbing ideas, he’s also penned a number of highly effective direct mail campaigns, a stunning TV commercial and even a heartfelt sonnet in tribute to a bear who passed away. Brian has worked closely with Animals Asia to fully understand who we are and what we want to say and really has become a highly valued member of our team.
Anne Lloyd-Jones, Australian Director, Animals Asia Foundation
I have worked with Brian on a number of creative projects on and off over the last 10 years and have always experienced great results. Brian takes the time to understand the brief and the brand that sits behind it. He is creative, responsive and easy to work with. Along with broader campaigns, Brian has created a number of TVCs for Charles Sturt University, all of which have been on target, well received and of a very high quality. I have no hesitation in recommending Brian to other clients.
Sarah Ansell, Executive Director of Marketing and Communication Charles Sturt University
We are a creative brand communication agency for the new age. Founded by award winning creative director, Brian Daly, we are structured very differently from a traditional advertising agency. We are lean, agile, strategic, scalable and collaborative, ready to meet the demands of business in the digital age – developing stand out creative that delivers outstanding results.
We all love a good story, make yours stand out like The Proverbials.