The SH!T IN THE WOODS campaign for Animals Asia continues to evolve and reach new audiences. It kicked off in 2014 with a range of celebrities including Ricky Gervais and Gillian Anderson raising awareness of the torturous Bear Bile Farming industry in Asia. Since then it has taken off in a truly viral manner, with photographers and celebrities around the world making the platform their own. A PSA shot by Kat Benzova and Shaina Danziger featuring Anthony Kiedis, Matt Lucas, Sharon & Ozzy Osborne and Moby was featured in Italian Vogue, NY Daily and Rolling Stone magazine, adding a whole new wave of supporters who are helping increase local and international pressure to end the bear bile industry in Asia.

Animals Asia SH!T IN THE WOODS Case Study from The Proverbials on Vimeo.