Creativity is the defining attribute of humanity. No other species comes close to our capacity for creativity and innovation. But exactly what is creativity?


The 50th anniversary of the Moon Landing really highlighted what can be achieved when we set audacious goals. You don’t achieve great things like this by taking the easy path, you have to make things hard for yourself if you really want to make your mark.

Weapons of Mass Disruption

The power to build explosive brands is now in your hands. And if you use your WMDs to build brands that are good for humanity and good for the planet, you will stand out like The Proverbials.

Embrace your stupidity

If you want to develop great ideas that will stand out like the proverbials, sometimes the smartest thing you can do is embrace your stupidity.

The Three Bogeymen of Creativity

There is nothing more powerful than a great idea. But where do they come from, and how can you help make them happen? Sending the Three Bogeymen of Creativity packing is your first step in creating an environment that nurtures great ideas.

The Bradspider Effect

If we want to implement logical, rational solutions to the problems we are facing – in the workplace or in the world – we have to ensure they are conveyed and implemented in a way that is emotionally palatable. For we humans are emotional beings.

Creativity – your most powerful business asset.

At last year’s Vivid festival, I was part of a panel of speakers discussing the importance of creativity to the economy. We came to the conclusion that ‘Creativity is the only legal form of competitive advantage.’

Reducing the frequency of negativity

When I was studying music production at AFTRS in the 90s, our lecturer gave us some simple advice that had to do with using the Equalizer on the mixing desk.