This campaign for Animals Asia brings together an incredible group of high-profile individuals to help raise awareness of the horrors of bear bile farming. Many thanks to Arj Barker, Simon Bryant, Jamie Durie, Peter Northcote, Anjali Rao, Rachel Ward and Dr Katrina Warren who all gave freely of their time to join Animals Asia founder Jill Robinson in calling for an end to the suffering of over 10,000 moon bears trapped in cages across Asia.

To find out more about this torturous industry or to make a donation visit

Our thanks to David Finnegan and his team at Sense 6 for shooting the piece so beautifully, Paul Hampson for his wonderful art direction and Melissa Best at Cobe design for helping bring some of our stars into alignment.