When sporting legends Merv Hughes, Paul Roos and Adam MacDougall teamed up to address the growing obesity issue in Australia, The Proverbials jumped on board, writing and directing this little TVC for The Man Shake.
‘It’s a pretty serious issue,’ says MacDougall who formulated The Man Shake, ‘but we wanted to use a bit of humour to cut through and show blokes that they can lose the beer gut without losing all the beers.’
As elite sportspeople, these three legends of different codes know the importance of maintaining a healthy diet, and have all used The Man Shake as part of their fitness regime. But the real message they wanted to get across is that anyone can get the weight off and enjoy a healthier, more energetic life.