While most Super brands are closely associated with specific large industries, Nationwide Super’s focus is on helping the unsung heroes of the Australian economy – the people who own and work in small businesses across Australia. The purpose of this rebrand was to refocus its business strategy and clearly define and differentiate its offering in the cluttered superannuation market. The Proverbials developed the Creative Strategy and the Small Business Super Business positioning in collaboration with Sticky, who also developed the website and digital media strategy. We also led the creative rollout with design from DMG, film production through eLuminate and photography from Hannah Rose.

Cardiff Vet 30 from Nationwide Super on Vimeo.

Lees Racing 30 from Nationwide Super on Vimeo.

Targeted Fitness 30 from Nationwide Super on Vimeo.