Some dog breeds need more than unconditional love. Many breeds of dog have exaggerated physical features, which means they can’t breathe, walk or give birth normally. Many have chronic and painful ear, skin and eye problems. These problems prevent many dogs from having a normal and comfortable life.

This results from breeding to pedigree ‘breed standards’ that focus on appearance rather than selecting traits that are best for the dogs’ health and well-being.

That’s a real concern for owners. No one wants to be blind to the suffering of their much-loved pets.

These dogs don’t need to suffer, and you can help.

RSPCA Australia and the Australian Veterinary Association are calling for a fundamental shift in the way purebred dogs are selected and bred in Australia. Please Visit and express your support and help us create a healthier future for these much-loved dogs.