80% of children in orphanages are not orphans. This staggering fact is at the heart of this campaign developed for International NGO, Hope and Homes for Children. Orphanages expose children to the very real dangers of abuse, neglect and trafficking, and physical and psychological trauma that can last a lifetime. Dame Kristin Scott Thomas, esteemed actor and long-term patron of the organisation, fronts the campaign along with other high profile supporters, urging people who currently donate to orphanages to move their funding to care reform that will help get the 5.4 million children currently stuck in orphanages Back to Family.
Back to Family positioning, campaign concept and script by Brian Daly – contracted as Interim Global Director of Public Engagement
Produced by Hope and Homes for Children